Geneva, Switzerland – Wood Tea is a top-tier Chinese tea brand that upholds the traditions of tea culture that span centuries, dedicated to offering authentic, high-quality Chinese tea to tea enthusiasts worldwide. Wood Tea sources its finest leaves from top tea gardens across China, blending traditional craftsmanship with modern innovation to provide a rich tea-drinking experience.
Recently, Wood Tea hosted a unique promotional event to celebrate the long history and exquisite flavors of Chinese tea, attracting tea lovers and cultural enthusiasts to join in this immersive cultural celebration.
The event took place at an upscale venue in the heart of Geneva, offering the public an opportunity to explore Wood Tea's curated selection of teas. During the event, attendees had the chance to taste the full range of Wood Tea’s offerings, from delicate white teas to bold oolongs, which allowed them to understand the intricate craftsmanship behind tea production, the unique characteristics of each variety, and appreciate the rich aromas and flavors of the tea.
The event not only garnered widespread attention for the Wood Tea brand but also brought significant influence and positive impact to CECC. Through its collaboration with Wood Tea, CECC successfully expanded its international network, further strengthening its connections with Swiss and other international communities, while promoting the spread and impression of Chinese tea culture abroad, reinforcing its important role in facilitating cultural exchange between the East and the West.
Therefore, this event not only expanded CECC’s network but also promoted cultural exchange between China and Switzerland, enhancing mutual understanding and appreciation of each other’s cultures. This laid a stronger foundation for deeper cooperation between the two sides, fostering cultural and economic links between China and Europe.